lamkin golf

I’m a golf junkie, so I was excited to pitch Lamkin Golf with my friends at ASO in Atlanta. To humblebrag a little, we won the account with my idea, gave them a new tagline, “Feel is Everything” then made a bunch of glorious golf stuff with Justin Rose and tons of other golf junkies and artists.

TV

The new tagline, “Feel is Everything” works in two ways. One, by tapping into the emotional feeling of the game, as we did in the spots above.
And two, by showcasing how Lamkin’s tech helps golfers feel Lamkin’s innovation in their hands, as we did below. I loves me a double entendre.