My advertising philosophy is simple: put the product front and center then build amazing stories around it. Remove the product and the brand story falls apart. I like coming up with big hooks and creative platforms with the kind of depth and breadth that any execution can comfortably live inside of—whether it’s a Super Bowl spot, a brand experience, or even a sizzle video for a sales conference. Smart ideas can take on any shape asked of them.
WORK
2021 - Present
Supergood Commercial Films
co-founder + creative director
February 2016 - Present
freelance copywriter + creative director
Fitzco//McCann Atlanta, GA
April 2014 - February 2016
creative director
Translation Chicago, IL
February 2011 - April 2014
associate creative director
Leo Burnett, Chicago, IL
July 2010 - July 2011
associate creative director
VMLY&R, Chicago, IL
July 2007 - July 2010
senior copywriter
Cramer-Krasselt, Chicago, IL
April 2005- July 2007
copywriter
RECOGNITION
ADDY bronze x4
ARCHIVE Ad of the Week
CREATIVITY-ONLINE featured campaign 4x
ADDY silver
EFFIE finalist
ADWEEK Ad of the Day
CLIO winner
ONE SHOW INTERACTIVE
LONDON INTERNATIONAL
ADWEEK Ad of the Week
OBIE Finalist
WEBBY Winner
CANNES CYBER LION Shortlist
LONDON INTERNATIONAL RADIO Finalist