CRAFTSMAN ACROSS AMERICA

We drove a Craftsman lawn mower from Los Angeles to New York to prove it could make it. Not only did the mower make it look easy, but sales increased an average of 256% at each of the Sears Hometown Stores we visited. Along the way, we kept our followers updated on social, letting them know where we were headed, and how we were doing.

SOCIAL DOCUMENTARY

PART 1. THE BEGINNING: CALIFORNIA.

PART 2. THE END: NEW YORK.