TORCH + DIPLO
Diplo’s an insanely famous American DJ known for tons of cool shit. He’s also a hyper-productive guy that depended on Blackberry (before they died a fiery death). So we collaborated with him to bring attention to one of his favorite productivity tools: the Torch.
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DIPLO'S LOST PHONE
To highlight the features on the Blackberry Torch, we staged Diplo losing his phone. The lucky kid who “found" it began posting clips all over social media of Diplo's contacts and content—essentially touting all the features of Blackberry’s latest device in the process. The online back-and-forth fueled the story until the phone was returned and auctioned on eBay to benefit Diplo's charity of choice.
