Brad Harvey
Creative Director. Copywriter.
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COKE ZERO

We got handed a hefty college football assignment and a shiny fistful of money from Coke. So we created a huge campaign with ESPN. Because during the college football season, every day not called Saturday is just a #CountDownToZero. 


TV


TV :15's

To further drive home the 5,4,3,2,1 countdown message we created FIVE, day-specific pre-roll spots that ran Monday through Friday on ESPN.com. 


RADIO


#COUNTDOWNTOZERO

We sent Lee Corso’s head to wherever ESPN College Game Day had set-up shop, allowing him to hang out with fans and getting all up in college football along the way.


CASE STUDY


PRESS

Some nice people wrote some nice things about our Coke Zero campaign.  

CREATIVITY ONLINE