COKE ZERO + espn + college football
A collaboration we did for Coke Zero and ESPN’s “College Gameday,” saw us counting down the days to gameday in each video. As something I consider to be a personal triumph, we used Europe’s 80’s anthem, “The Final Countdown” in several different instrumentations. All hail hair metal. We also made a :60 anthem TV spot and a Twitter thing with Lee Corso’s decapitated head—which he was cool with. Love that guy.
Anthem
espn.com / 5-DAY PRE-ROLL
AUDIO
Internet radio? Terrestrial? Whatever we’re calling it these days, I dig writing it. And using legendary voiceover Pete Stacker just makes everything fun.
twitter #COUNTDOWNTOZERO
We sent Lee Corso’s head on a Twitter bender to wherever ESPN College GameDay had set-up shop, allowing him to hang out with fans and get all up in college football along the way. #allupincollegefootball
This is Lee Corso’s decapitated head on our actor’s body as the two make their way across the country.
CASE STUDY
Who doesn’t like a good case study? And also, more Pete Stacker voiceover.
