COKE ZERO + espn + college football
A collaboration with Coke Zero and ESPN’s College Gameday saw us counting down the days till Saturday in this campaign called, “Countdown to Zero.”
TV Anthem
5-DAY PRE-ROLL on espn.com
twitter #COUNTDOWNTOZERO
We sent Lee Corso’s head on a Twitter bender to wherever ESPN College GameDay had set-up shop, allowing him to hang out with fans and get all up in college football along the way. #allupincollegefootball
This is Lee Corso’s decapitated head on our actor’s body as the two make their way across the country.
CASE STUDY
Who doesn’t like a good case study?
