BLACKBERRY + DIPLO
DIPLO'S LOST PHONE
As a way to organically highlight the features on the then-new-probably-now-defunct Blackberry Torch, we staged Diplo “accidentally” losing his phone. The lucky kid who “found" it began posting clips all over social media of Diplo's contacts and content—essentially whoring all the features of Blackberry’s latest device in the process. The online back-and-forth fueled the story, until the phone was returned and auctioned on eBay to benefit Diplo's charity of choice.