Brad Harvey
Creative Director. Copywriter.
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BIG MAC

People hate McDonald’s. Especially millennials. We know this because half of them have completely on-purpose never eaten there. And of those who have, 60% have never tasted the iconic Big Mac. Silly millennials. So we created some work we thought they’d like.

TV / ONLINE

PRINT / OOH

DIGITAL

Here's a short video showcasing some of the best contextual banners from the campaign.

FACEBOOK

Daily mouthinking: https://www.facebook.com/BigMac

BIG MAC MASHUP

It’s Big Mac VS Big Mac in the battle of Super VS Awesome. Build a musical Big Mac GIF and try to become Big Mac Internet Champion. Click here to get GIF'n: http://on.fb.me/19SELH2

CONTEXTUAL BANNERS / TAKEOVERS

CASE STUDY

If you haven't already gone to build your own Big Mac Mash Up watch this video.

FOOTBALL FANTASY

We removed all of the difficult and boring from fantasy football. The result: Football Fantasy. No stats. No numbers. No overthinking. We made a TV spot. We made an online experience. We partnered with Funny or Die. And we made all of them with a wizard. Scoreboard!