BAD LIP READING: a PARTNERSHIP
We collaborated with McDonald’s and Bad Lip Reading (the internet darling that’s racked up more than a billion views and 8.17 million followers online). I’m not a math guy, but that seems like a lot. These ran throughout the regular season, playoffs, and in the Super Bowl.
SUPER BOWL
PLAYOFFS
REGULAR SEASON
The twitter thing that almost was:
The NFL is stingy with licensing their footage, not allowing it to be used beyond the purchased intent. No YouTube. No websites featuring Super Bowl spots. Bastards. Making it nearly impossible to create a cultural wake for a spot that runs once then disappears. So, how do you amplify something that only happens once? Turn its scarcity into your greatest asset. We sold this Twitter initiative to McD's. But they're a big corporation with a big legal team that said it was a big hassle, so they pulled the plug. But we loved the idea. Here's what was sold—then killed.
