Brad Harvey
Creative Director. Copywriter.
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BAD LIP READING

To endear McDonald’s to NFL fans throughout the season, we partnered with Bad Lip Reading—the anonymous and hilariously stupid online meme thingy. To prove we partnered with the real Bad Lip Reading, I’ll namedrop when you and I speak. Okay, his name is Kevin (just keep that to yourself).  


I'M LOVIN' IT : A BAD LIP READING (SUPERBOWL)


TWITTER : A BAD LIP READING (SUPERBOWL) 

The NFL is stingy with licensing their footage. They simply don't allow it to be used beyond the purchased intent. No YouTube. No websites featuring Super Bowl spots. Nothing. Making it nearly impossible to create a cultural wake for a spot that runs once then disappears. So, how do you amplify something that only happens once? Turn its scarcity into your greatest asset. 

We sold this initiative to McD's. But they're a big corporation with a big legal department and it was a big problem. So we pulled the plug. Here's what we pitched, sold, and unsold.


DOLLAR MENU & MORE : A BAD LIP READING (PLAYOFFS)

MIGHTY WINGS : A BAD LIP READING (REGULAR SEASON)


PRESS

Some nice people wrote some nice things about our BLR campaign.  

BUZZFEED

CREATIVITY-ONLINE

HUFFINGTON POST